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Social Media Doesn’t Work in the Industrial Revolution

It’s a given today that Social Media doesn’t work for many companies. Upon further analysis, it rarely has nothing to do with Social Media… it has to do with marketing and using it as if you were still living in the Industrial Revolution.

Around the turn of the Century we left the Industrial Revolution behind us… some are sad and many are happy. We welcomed in the Internet Revolution with open arms and were anxious to see how the Internet could change our lives for the better. It has in many ways… but it has also brought its own set of issues with it.

The Industrial Revolution was awesome for what it stood for… mass production, innovation in technology relating to computing, new companies entering markets to give us more choices and a whole host of other really great aspects. It also, unfortunately, gave us marketing agencies and firms that adopted the concept of “broadcast messaging, campaigns, mass media, radio advertising, TV advertising, and lots of printed materials.”

These agencies were firmly in control of marketing and tight control over what we were “allowed” to hear/see and what we weren’t. We also had news sources that told us what they felt was

More Features Or Better Usability? The Product Manager’s Dilemma

As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want – no other product even comes close! However, to get to where we want to be we have to keep making improvements to our product development definition and the big question that we keep facing is what kind of product improvements do our customers really want us to make?

More Features!

Our product is probably not the only solution on the market – if it is, congratulation, you’ve got a monopoly on your hands. What this means for you as a product manager is that you always have to be keeping an eye on your competition. What are they doing? How are they doing it? What features and capabilities are they stressing in both their advertising and their documentation?

There is, of course, another side to all of this feature talk. What do your customers really care about? When you talk with them, is there a set of features that they are asking

Before You Launch Your Program or Product, Remember This!

Your dream scenario…

Every time I offer a new service, program or product, it’s like the entire world lines up to give me their credit card.

No matter what I offer, my ideal clients eat it up and then come back for more.

Often the reality…

I have an idea, bumble around putting it together, bumble even harder to plan how I’ll get it out into the world… feel frazzled instead of dazzled with my results.


Look, babe, you’ve got a great idea. If you were excited when you conceived it and it’ll solve a top-of-mind problem for your peeps, you’re probably headed in the right direction.


But before you head into hibernation to create that puppy, here are five questions for ya:

  1. How will your new “thing” fit in with your other offerings. Does it support and elevate the others?
  2. Will you be thrilled to produce, market and fulfill on the new service, program or product?
  3. Are you willing to put in as much thought into your marketing plan and execution as you did in creating your idea?
  4. Are you willing to learn new skills to see your “thing” successfully change lives?
  5. Will you invest money and time into creating a launch for your product or

Determining What Your Target Audience Wants and Needs

When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs. If you can give them what they are asking for, you will, in turn, get what you need from them as well. Find out what they want and do your best to give it to them.

How do you determine what your target audience wants and needs?

There are many different approaches that you can take when it comes to determining the needs of your target audience members and the one that you ultimately choose will be the one that is best suited for your particular business. One thing that you should keep in mind is that your relationship with each of your target audience members begins with a human/emotional connection. In other words, you need to relate to them as people before you can consider doing any business with them at all.

Here is one of the possible approaches that you can take to figure out what your target audience wants

How To Make Your Potential Clients Like You Without Having To Answer The Phone

Any salesman will tell you: the key to making a sale is to make the customer happy. Well, when you are an attorney, potential new clients that are calling you need to feel a sense of either happiness or hopefulness that you will be able to help them. Here’s how you can make your potential clients like you before you even get the chance to speak one on one with them.

Always Have a Live Person Answer the Phone:

When potentially new clients are calling you, they aren’t calling with the intention of leaving a voicemail. In fact, recent studies have shown that voicemail retrieval is down, and the amount of voicemail being left is down as well. People do not trust that these recorded messages will be heard, and therefore will hang up on move on in their search for help. When you have a live receptionist inside your office or a virtual receptionist at your answering service answer the call, it exerts professionalism, and allows the caller to experience the intake, which will let him/her know you will be calling them back to discuss his/her case. Even better, answer your own phone when you can!

Make a Lasting Impression:

Having a live

3 Reasons Why I Hit DELETE Instead of READING ON

When I get an e-mail, request, invitation, social media inquiry, or a host of other things, what causes me to simply hit the DELETE key rather than reading on? There are THREE MAIN REASONS I find in talking to most people as well as my own actions… I think you will be able to relate to one or more of these yourself.

It isn’t always about the catchy headline… I can get past that in less than a second and hit delete. It also doesn’t matter if it is some freebie giveaway of something else I don’t need… I can get past that in maybe 2 seconds and hit delete. There is more to this than meets the eye and there are some very specific reasons that cause me to READ ON and see what it is you have to say…

  1. TIME… I READ ON when you either save me or not waste my most valuable asset today… TIME (over 70% according to a recent Forrester Research report). When I read/see something I immediately ask myself the question, “Is this going to help ‘save’ me time or help me ‘make the most’ out of the time I have?” If the answer

Movement Marketing: Build a Successful Business

Why Movement Marketing?
A fundamental shift is taking place in the Customer Engagement economy that deals with the way in which we communicate with customers and prospects and the way in which we build our brand. How we do that must be done in a certain way to make sure that we are building a brand that is built to last. There is an alignment between the values of customers and prospects and the values of the companies they do business with, and it’s much more than simply understanding values and shaping culture. Yes, all that is super important, but it’s part of a bigger picture.

Wanting to learn more about this subject, my research includes reading a very interesting book recently, Scott Goodson’s Uprising: How to Build a Brand – and Change the World – by Sparkling Cultural Movements, published by McGraw-Hill. I give credit where credit is due in sharing many ideas from that book. If the information resonates with you, then you owe it to yourself to pick up a copy. And if you really like what we’re talking about, you can tweet the author, as I did, and encourage him to do an interview for